Kuniyoshi Mabuchi Partner, Executive Officer, PwC Consulting •2009: Appointed as General Manager of Tribal DDB Tokyo, a digital agency of Omnicom, the world’s No.2 advertising agency group. Successfully launched the business in Japan. • 2012: Appointed as Representative Director of Ogilvy One Japan K.K. and Neo at Ogilvy K.K., the world’s No.1 advertising agency, a WPP group. He led the digital business of Ogilvy & Mather Japan Group. Successfully revitalized the group. • 2016: Fleishman Hillard SVP&Partner, Omnicom Group’s #1 PR agency. • 2017: Appointed Executive Advisor at PwC Consulting, LLC. • 2018: Appointed Facebook Japan Director / Board Member Successfully achieved 35 million MAUs for Instagram in Japan, #2 in the world, and #1 Japan Revenue Growth in APAC. • He has been in his current position since 2020. • Representative Director, Metaverse Japan • Member of the Industry-Academia Collaboration Council, Faculty of Engineering, The University of Tokyo Books:. 2013 “Analytical Skills” Learned from Data Scientists, Nikkei Business Publications, Inc. 2016 The Impact of Blockchain Nikkei BP, Inc. 2022 Textbook of “AI Management” also studied by Tokyo University students Toyo Keizai Inc. 2022 Web3 New Century: The New Frontier of the Digital Economic Sphere Nikkei Business Publications, Inc.